Sierad Art Fair
Westergasfabriek
Amsterdam
de 4 a 7 de Novembro

A não perder!  Encontre-se com novos talentos, nomes top da Joalharia Contemporânea,
e Design unico.

This 
year 
the me 
of 
SIERAD
 Art
 Fair 
is 
‘True
Colours’, 
literally 
meaning 
‘real
colours’, 
but 
also
 ‘showing 
your 
colours’, 
showing 
your 
true 
nature.
 It 
was 
the 
starting 
point 
for 
the design 
contest 
New 
Tradicional 
Jewellery 
as
 well.
 An
 inspiring 
assignment
 for 
300
 international
 jewellery 
designers.
Entries 
were
 received 
from 
34 
countries,
 amongst 
which 
Finland, 
Iraq, 
Australia 
and 
Chile. 
The 
member s
of
the 
jury, 
being
 a 
design 
teacher,
 a 
jewellery
 designer,
an 
academic, 
a curator 
and 
a 
fashion 
designer,
have 
judged 
the 
entries
 each 
from 
their 
own 
background.
 
New 
Tradicional 
Jewellery 
is 
a 
bridge 
between 
new 
and 
old, 
historical 
and/or ethnographic 
jewellery. 
The
 double 
meanin g
of 
the 
theme
 ‘True
Colours’ 
can
 clearly be 
seen
 in 
the 
exuberant 
use 
of
 colour,
 but 
also 
in 
an 
enormous
 symbolism
 and 
ethnic diversity. 
According 
to 
the 
jury 
the 
over all 
picture 
is 
a
beautiful 
reflection 
of contemporary 
jewellery
 design. 
56 
entries 
have 
been 
nominated 
which 
will 
be 
displayed 
on SIERAAD 
Art 
Fair.
 From 
these,
 3 
winners 
have 
been 
selected, 
all 
of 
the
 makers
 active 
as 
professional
 jewellery 
designer. 
Moreover, 
two 
students 
will 
receive
 a 
prize. 
The
 winners
 (1
 from 
Holland)
 will 
be 
announced
 by 
Aziz 
Bekkaoui
 (member
 of 
the 
jury) 
and 
mrs. 
Maya 
Meijer
 and 
will 
be 
honoured 
during 
the 
ofcial 
opening 
of 
SIERAAD
 Art
 Fair 
on 
Thursday, 
November 
4 th
at
 17.00 
hours.
 
info+:
www.sieraadartfair.com